asthma & allergy friendly™ Certification Program Stages First-Time Presence At The 2011 Green Living Show In Toronto

TORONTO, Canada and Dublin, Ireland, April 14, 2011—At this weekend’s Green Living Show in Toronto, the asthma & allergy friendly™ Certification Program [Certification Program], a partnership between Ireland’s Allergy Standards Limited (ASL) and the Asthma Society of Canada, will provide visitors with the latest on asthma and allergy research and solutions.  The show is the largest green consumer event dedicated to educating consumers on practical solutions for sustainable lifestyles.

The Certification Program will co-host a booth with clients Smartsilk Corp., a manufacturer of all-natural silk-filled luxury and wellness bedding products, and Dyson Canada Ltd., a worldwide leader in the vacuum cleaner sector.  Both clients will offer demonstrations of their certified asthma and allergy-friendly™ products.  Also at the booth will be certified asthma educators and experts from the ASC who will offer tips on strategies to promote allergen-free lifestyles.

greenThe Toronto event is the latest in a series of North American initiatives for the Certification Program and its parent, ASL.  Just last month, the Program’s partner research facility, airmid healthgroup, signed an R&D partnership with bedding product leader, Spring Air.

“Given the rising prevalence of asthma and allergies, there’s great demand from consumers for quality information and products that can help them avoid an often-debilitating condition,” said Andrea Richardson, Certification Program Manager.  “We’re pleased to share our knowledge and expertise with Canadian consumers at this year’s show.  And we’re glad to team with SmartSilk and Dyson—manufacturers that leverage state-of-the-art technologies to bring allergen-free products to their customers.”

ASL’s Chief Executive Officer, Dr John McKeon, stressed the importance of the Certification Program’s developments and their relevance to Green Living Show visitors, “Now more than ever, as bedrooms and homes are sealed to maximize energy efficiency, it’s critical that the products we use are optimized to create the healthiest indoor air environments possible.”

Visitors to the booth can compete to win a certified Dyson vacuum cleaner or a night at a top Montréal hotel.

The Green Living Show runs from April 15-17, at the Direct Energy Centre, Exhibition Place, Toronto.  Visitors can speak with Certification Program experts at booth number 2140.

About the Program

About ASC

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