World Leading Authority in Healthy Bedding Product Development will change the Bed Bug & Feather & Down Markets with New Research

Dublin, Ireland March 8th 2011

airmid healthgroup, a world leading authority in New Product Research targeting Healthy Sleeping, has developed two market changing test methods. This new research ensures bedding products aimed at either the bed bug market or constructed from Feather and Down are guaranteed safe, efficacious and healthy when tested by this accredited consultant laboratory.

“Some laboratories specialise in biological products such as insects and feathers, while others specialise in chemical and physical analysis of bedding textiles” says Fraser Hodgson, Chief Operation Officer at airmid healthgroup. “We are a physician founded laboratory, uniquely positioned to advise companies looking for technological and marketing advantages. We specialise in the complex interactions of biological, chemical and physical properties of bedding products and their components, guaranteeing a complete solution in healthy sleeping and label claim validation”.

Recent international research data shows asthma & allergy sufferers are not necessarily hypersensitive to Feather & Down, but rather accumulated dust mites & serum protein. airmid healthgroup’s new research addresses effective removal techniques of these accumulated antigens.  

Bed Bug infestations have increased dramatically over the last 5 years both in North America and Europe. The limited amount of research into the effectiveness of bedding products against bed bugs is varied. airmid healthgroup’s test methodologies utilise real-time bed bug challenges in temperature and humidity controlled chambers.

“Our research developments in healthy sleeping are unsurpassed”, says Dr Bruce Mitchell, CEO of airmid healthgroup. “Many global leaders in the bedding industry have already partnered with us as an extension to their existing in-house capabilities, providing them with a health guarantee for consumers & retailers through validating relevant label claims”.

airmid healthgroup will be attending New York Home Fashions Market week (13-18 March) to share with industry leaders their recent research.

At airmid healthgroup ltd our mission is to prevent ill health caused by exposure to indoor air pollutants. To achieve this goal we have assembled a unique multidisciplinary team of Clinicians, Industrial Hygienists, Occupational Health Advisers, and Specialist Laboratory Scientists in Mycology, Virology, Bacteriology, Allergy and Immunology.