Natura® paint brand earns asthma & allergy friendly™ Certification in North America.

You are here: Home 5 airmid healthgroup BLOG 5 Natura® paint brand earns asthma & allergy friendly™ Certification in North America.

Benjamin Moore Natura paintThe Natura® paint brand manufactured by Benjamin Moore has been certified asthma & allergy friendly™ by the Asthma & Allergy Foundation of America and The Asthma Society of Canada.

The product was independently tested at airmid healthgroup and found to meet the requirements for the asthma & allergy friendly™ ASP:04-01 Certification Standard for Indoor Decorative Coatings. airmid healthgroup assessed the Natura® range to determine whether it contained any agents likely to have an impact on asthma, allergy and human health. Volatile organic compounds (VOCs) are one of the most important non-biological airway irritants. Studies have shown the adverse impact on the health of asthmatics due to increased VOC exposure immediately after the application of indoor decorative coatings, as well as over a prolonged period of time.

VOC emission testing (to the CDPH/EHLB/Standard Method V1.1, 2010 and EPA Method 24) demonstrated that the indoor air concentration of VOCs emitted from the applied Natura® coating did not exceed Certification thresholds at 24, 36 and 336 hours. To ensure the quality of the product, it was also verified that the product met or exceeded the relevant physical performance standards for a number of characteristics including drying time, scrubbability, cleanability, and adhesion.

Only products that pass rigorous scientific testing and meet strict standards are awarded the asthma & allergy friendly™ Certification Mark. For a full list of certified products, retailers that carry them and abstracts of the standards, visit or

Related testing
Paints Certification

Further Information
Natura® Receives asthma & allergy friendly™ Certification
Benjamin Moore Natura® Now Certified asthma & allergy friendlyTM

About airmid healthgroup
airmid healthgroup helps clients with products and services related to the built environment to differentiate their customer offerings through health relevant marketing claims. Clients include Dyson, LG, Proctor & Gamble, Shaw Floors, 3M, Stanley Steemer, Fellowes, Tarkett, Samsung, Philips and Hollander. airmid healthgroup creates value for clients through a number of collaborative strategies, including field research projects, environmental test chamber studies and licensing our own intellectual property. airmid healthgroup specializes in studying the relationship between allergens, viruses, bacteria, molds or other ultra-fine particles in the air and on surfaces to the spread of illness and disease in buildings. As a leading authority on biomedical and aerobiology research, they use this deep domain knowledge to improve products and services to make the indoor environment as healthy as possible. For more information, visit

About Benjamin Moore
Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, ben® as well as the most environmentally friendly premium paint in the marketplace today, Natura®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.

Interested in Testing your Products?

Contact Us Now