Claims Verification Services at Airmid Healthgroup
Airmid Healthgroup provides independent, scientifically rigorous claims verification services for manufacturers of cleaning products, air purification technologies, antimicrobial surfaces, and health-focused consumer goods — giving you the independently validated evidence needed to substantiate performance claims, meet regulatory requirements, and build lasting consumer trust.
Science That Sells
In a market where consumers, retailers, and regulators demand proof — not promises — independently verified claims are your most powerful commercial asset. Airmid Healthgroup helps you generate the data that turns product claims into defensible, credible evidence.
What Is Claims Verification?
Claims verification is the process of independently testing and validating a product’s performance claims through scientifically robust, third-party laboratory studies.
It ensures that marketing statements — such as “kills 99.9% of bacteria,” “reduces allergens by X%,” or “improves indoor air quality” — are backed by credible, reproducible experimental evidence.
Without verified claims, manufacturers face increasing scrutiny from regulators, retailers, and consumer groups. With independently validated data from an accredited laboratory like Airmid Healthgroup, your claims stand up to the highest levels of scrutiny — in the market, in regulatory submissions, and in the courtroom.
Types of Claims We Verify
Antimicrobial & Disinfectant Claims
“Kills X% of bacteria/viruses/fungi” — validated against specific organisms using EN, ISO, and ASTM standard methods including BS EN 1276, BS EN 13697, and ISO 18184.
Allergen Reduction Claims
“Reduces allergens by X%” — verified through ELISA-based allergen analysis including dust mite (Der p1), cat (Fel d1), and other indoor allergens under simulated use conditions.
Air Quality Claims
“Improves indoor air quality,” “removes airborne pathogens,” or “reduces particulate concentration” — validated using chamber-based bioaerosol testing and IAQ protocols.
Filtration & Air Purifier Claims
CADR, HEPA efficiency, virus and bacteria removal rates — validated to ASHRAE 241, AHAM AC-5, and ISO 16000 series standards for air cleaning technologies.
Surface & Textile Performance Claims
Antibacterial, antiviral, antifungal, and dust mite barrier claims for treated surfaces and textiles — verified to ISO 20743, ISO 18184, AATCC 100, and other applicable standards.
Health & Wellness Claims
“Asthma & allergy friendly,” “safe for use around children and pets,” or “non-toxic” — supported by allergen, toxicological, and IAQ testing aligned with certification programme requirements.
How the Claims Verification Process Works
- Initial Consultation: We discuss your product, your claims, and your target market — identifying the most appropriate test methods and designing a study that will generate the most commercially useful data.
- Study Design: Our scientists design a testing programme aligned with relevant international standards and, where applicable, with the requirements of specific certification programmes or regulatory bodies.
- Laboratory Testing: The study is conducted in our GLP-compliant, ISO/IEC 17025-accredited facilities — with full documentation and quality assurance throughout.
- Data Analysis: Results are analysed and interpreted by our scientific team — providing clear, quantified evidence of product performance.
- Reporting: You receive a comprehensive scientific report detailing methodology, results, and conclusions — ready for use in regulatory submissions, marketing materials, retailer presentations, or certification applications.
Why Independent Claims Verification Matters
Regulatory Compliance
Regulators including the EU BPR authority, EPA, and FDA require independently validated performance data to support product claims. Without it, products risk withdrawal from market.
Retailer Requirements
Major retailers increasingly require third-party validated evidence before listing health-related product claims — making independent verification a commercial necessity for market access.
Consumer Confidence
In a health-conscious market, consumers are increasingly sceptical of unverified claims. Independent validation from a recognised laboratory builds the trust that drives purchase decisions.
Legal Protection
Independently verified claims provide legal protection against challenge — demonstrating due diligence and scientific rigour in the event of regulatory scrutiny or consumer complaints.
Certification Support
Airmid is a trusted partner of the Asthma & Allergy Friendly® certification programme and other health-focused certification bodies — meaning our data is recognised for certification applications.
Competitive Advantage
Products with independently verified claims stand out in a crowded market — differentiating your brand and justifying premium pricing through science-backed performance evidence.
Ready to Verify Your Claims?
Contact Airmid Healthgroup today to discuss your product and the claims you need to support. Our team will design a verification programme that generates the evidence you need — efficiently and cost-effectively.
Frequently Asked Questions
What is the difference between claims verification and standard laboratory testing?
Standard laboratory testing generates performance data against a specific test method or standard. Claims verification is a broader service that starts with your commercial claims and works backwards — identifying the right tests, designing the study, and producing a report specifically structured to support those claims in marketing, regulatory, and retail contexts. It is outcome-focused rather than method-focused.
Can Airmid verify claims for products that use novel or unusual mechanisms?
Yes. Airmid has extensive experience designing bespoke verification studies for innovative products that fall outside the scope of existing standards — including photocatalytic coatings, plasma-based air purifiers, novel antimicrobial textiles, and other emerging technologies. Our scientists design protocols that generate credible, defensible data regardless of the technology involved.
Will claims verification data be accepted by regulators?
Yes. Airmid’s GLP-compliant, ISO/IEC 17025-accredited testing produces data accepted by the EU BPR authority, EPA, FDA, and other regulatory bodies. We design every verification study with regulatory acceptance in mind — ensuring the methodology, documentation, and reporting meet the requirements of your target markets.
How long does claims verification take?
Timelines vary depending on the complexity of the claims being verified and the number of test methods required. Simple single-method verifications may be completed in 4–6 weeks. More complex multi-claim programmes may take several months. We provide a clear timeline as part of our project proposal.
Can Airmid support our claims beyond the laboratory report?
Yes. Our scientific advisory team can support you beyond the laboratory — including regulatory dossier preparation, white paper development, certification applications, and marketing claims substantiation. We work with regulatory, legal, and marketing teams to ensure your verification data is used as effectively as possible across all commercial channels.
