Proctor and Gamble launch asthma & allergy friendly™ Swiffer® products
Swiffer® Unscented Dry Dusters & Sweepers have become the first dry-dusting cleaners to be Certified asthma & allergy friendly™ by the Asthma and Allergy Foundation of America (AAFA) Manufactured by P&G, the Swiffer Sweeper is designed to trap and hold dust from a variety of floor types including wood, ceramic and linoleum. Swiffer Dusters are designed to pick up and trap dust using thousands of flexible fibres which are coated with Dust Lock Adhesive™.
A series of studies were conducted in airmid healthgroup's specially built climate controlled testing chambers. Within these unique chambers, testing assessed the capacity of the products to remove allergens from a number of different surfaces while minimizing the amount of allergen being disturbed into the air. Analysis of the collected samples was carried out using highly sensitive ELISA to measure allergen concentration. The results showed that, as well as the products being able to meet asthma & allergy friendly™ Certification criteria, they also outperformed generic dry and wet cloths tested under identical conditions.
As a result of the research carried out at airmid healthgroup the Swiffer Unscented Dry Dusters and Sweepers are the first products of their type to meet the asthma & allergy friendly™ Certification Standard for Handheld Dusting Products and Wipes (ASP:09-03). The standard has been developed by Allergy Standards Ltd, an International Standards and Certification body who founded and operate the asthma & allergy friendly™ Certification program worldwide.
Swiffer® Dusters® Cleaner Starter Kit
Modern Family’s Jesse Tyler Ferguson Joins Swiffer® and Febreze® in a Cleaning Spring-Tervention with the Help of the Asthma and Allergy Foundation of America
Asthma and Allergy Foundation of America
About airmid healthgroup
airmid healthgroup helps clients with products and services related to the built environment to differentiate their customer offerings through health relevant marketing claims. Clients include Dyson, LG, Shaw Floors, 3M, Fellowes, Tarkett, Stanley Steemer, Samsung and Philips. airmid healthgroup creates value for clients through a number of collaborative strategies, including field research projects, environmental test chamber studies and licensing our own intellectual property. airmid healthgroup specializes in studying the relationship between allergens, viruses, bacteria, molds or other ultra-fine particles in the air and on surfaces to the spread of illness and disease in buildings. As a leading authority on biomedical and aerobiology research, they use this deep domain knowledge to improve products and services to make the indoor environment as healthy as possible. For more information, visit http://www.airmidhealthgroup.com.
About Proctor and Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.